Hong Kong is a city where fashion varies with region due to its vast traditions and cultural difference that often change based on particular location in the country. Although, Hong Kong’s fashion industry has been in existential crisis for several years, but today’s generation is slowly growing in this industry. Several Hongkongers are stepping into the fashion industry with their own brand. From swimwear to classic, these local brands and labels surely know what it takes to make the perfect outfit.
However, the craze for American brands in the youth (18-24) and working-class (25-34) segments is significantly high. Hong Kong youth are willing to pay, on an average, 14% more for American brands compared to local brands.
Here are few most popular fashion brands in Hong Kong:
- Ralph Lauren: Ralph Lauren Corporation is a lifestyle brand from America that comes with ageless design and quality. They make apparel with utmost intricacy and the minute attention to the details. Today, this company is a leader in the design, marketing and distribution of premium lifestyle products in categories like apparel, home, accessories and fragrances.
Today they are well spread across the globe with their retail stores, factory outlets and worldwide e-commerce sites. They operate their business of Asia Pacific region from Ralph Lauren Hong Kong Office. It consists of a workforce of more than 400 based in Tsim Sha Tsui and Kowloon Bay, Hong Kong.
Ralph Lauren HK office is located in 35/F Tower 1, The Gateway Harbour City, 25 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong.
- Burberry: One of most popular brand in Hong Kong is Burberry. It comes with quality, innovation, style and a certain elegance. This luxury brand from London sells readymade wear, accessories, perfumes, eye-wears and cosmetics. They are famous for their Trench Coat which was designed by founder Thomas Burberry and widely used during World War 1. Burberry is still popular for the Trench coats that are now available for men & women, cashmere scarves & iconic check. It was established in 1856.
Burberry has spread its wings all over the world & has around 500 outlets throughout. Burberry Asia Limited looks after the operations in Asia & is headquartered in Hong Kong. Burberry Hong Kong head office is located in Lee Garden Two, 28 Yung Ping Road, Shop 221, Hong Kong Island.
- Coach: Coach is one of the most popular brands among the Hong Kong youth. It is a luxury fashion brand from New York City, founded in 1941. They are famous for leather goods for men & women like bags & footwear, jewellery, readymade wear, scarves, travel accessories, watches etc. They have built their strong brand value by defining global modern luxury.
Currently, they have over 1,000 directly-owned and operated Coach Store locations worldwide by collaborating with their global wholesale and distributor partners.
Coach Hong Kong Ltd operates as a subsidiary of Coach Inc. that looks after the business in Asia. Coach Hong Kong’s head office is located in 3301, Tower 6, The Gateway, Harbour City, Tsim Sha Tsui.